Are You Ready to Stop Defending Learning—And Start Amplifying Its Value?
If you’ve ever asked yourself…
How can I elevate the role of organizational learning?
How can I prove learning drives business results?
I believe in the power of learning, how do I make others believe it too?
How do I stop defending learning and start showing its value?
You’ve found the answer.
Hidden Value:
How to Reveal the Impact of Organizational Learning
For too long, Learning & Development (L&D) has struggled to be recognized as a strategic driver of business success. Despite launching powerful programs, L&D teams often find themselves justifying their worth, fighting for resources, and defending their budgets instead of being seen as a key contributor to growth, innovation, and competitive advantage.
But what if the problem isn’t that learning lacks value—but that we haven’t learned how to amplify its value?
In Hidden Value, Dr. Keith Keating—author of The Trusted Learning Advisor—flips the script on traditional L&D thinking and presents a bold new roadmap for making learning’s impact undeniable. This book isn’t just about measurement; it’s about transforming L&D into a value powerhouse by seeking, creating, measuring, and communicating impact in a way that business leaders understand.
Whether you’re an L&D leader, HR professional, or business executive, this book will equip you with the strategies, tools, and insights to move beyond training metrics and start speaking the language of business.
Hidden Value is the book you need if you’ve ever struggled to prove L&D’s value, felt frustrated by stakeholder resistance, or wondered how to amplify learning’s impact.
After Reading This Book,
You Will ...
How to become a Value Seeker, Creator, and Amplifier
Shift from order-taker to strategic enabler by proactively shaping learning solutions that solve real business challenges and elevate human potential. You’ll learn how to seek out hidden opportunities for impact, create learning experiences that drive measurable value, and amplify your contributions across the organization.
How to reposition L&D as a value driver, not a cost center
Executives invest in business outcomes. Learn how to directly link L&D to business strategy, positioning learning as an indispensable asset that drives performance, retention, and competitive advantage.
How to measure what truly matters—beyond ROI
Move beyond outdated ROI metrics that fail to capture learning’s full impact. You’ll learn how to use the Value Creation Compass—a clear, business-aligned framework that helps you identify, measure, and communicate tangible and intangible outcomes. By mastering this approach, you’ll ensure that L&D is recognized as a vital contributor to business success, not just an expense.
How to communicate L&D’s value in a way executives respect
Stakeholders don’t invest in what they don't understand. Discover how to translate learning outcomes into business metrics that matter, and use compelling, data-driven storytelling to capture leadership's attention with insights they can’t ignore.
What Others Are Saying
Dr. Keith Keating's book is a powerful tribute to the Learning & Development field, highlighting our crucial role as stewards of learning. He passionately champions our work and underscores the strategic importance of L&D in driving organizational evolution. This book is a must-read for anyone committed to advancing their organization's growth through effective learning strategies.
Kristy Callahan
Executive Learning & Leadership Development, GE Healthcare
About the Author
Dr. Keith Keating is a globally respected voice in organizational learning and talent development, with over two decades of experience helping companies unlock the full potential of their people. As Chief Learning & Talent Officer, he has worked with Fortune 500 organizations across industries, applying the learning sciences to design experiences that drive measurable business impact and meaningful personal growth.
Hidden Value, the follow-up to The Trusted Learning Advisor, is the next chapter in Dr. Keating’s mission to elevate the learning profession. In an era where impact matters more than activity, this book empowers L&D practitioners to uncover, create, and communicate the value they bring. Drawing on research, real-world examples, and practical frameworks, Dr. Keating helps readers move beyond outdated metrics and into a new mindset—one where learning is seen as essential to business strategy, not separate from it.
A first-generation scholar-practitioner, Dr. Keating earned two master’s degrees and a doctorate in organizational learning from the University of Pennsylvania. He is a passionate advocate for lifelong learning, believing that learning is the most powerful tool we have to transform lives, careers, and organizations.
Hidden Value is more than a book—it's a call to action for the learning industry to stop playing small, start thinking big, and finally be seen for the transformational force it truly is.
Click Here to learn more about Dr. Keith Keating